The ELEMENTS OF SUCCESS

An important part of the success in Bray & Gillespie is due to their knowledge in certain elements of the hospitality real estate industry.

The ELEMENTS OF SUCCESS used by Bray & Gillespie include their expertise in:

Acquisition

Financing

Management and Marketing

Renovation

Disposition

Bray & Gillespie has a history in the successful acquisition of hospitality assets that includes more than 100 individual transactions, all of which have proven to be financially successful. This fact is all the more impressive when consideration is given to the cyclical nature of the hospitality real estate industry.

This success can be attributed to the selectivity borne from Bray & Gillespie's extensive brokerage background and numerous industry contacts. With a deal flow to rival or in many cases exceed the largest public or private hotel companies, Bray & Gillespie typically see opportunities before they hit the open market. With an excellent industry reputation as a very disciplined buyer and skilled negotiator, Bray & Gillespie is extremely responsive, able to commit to a transaction before more typically bureaucratic hospitality companies can gain a consensus of the principals. Bray & Gillespie have the experience and sophistication to devise creative solutions and the freedom to acquire assets through a myriad of structures, thereby providing a distinctive advantage over other potential buyers who can only compete by price.

Back to top

Either for its own account or for its clients, Bray & Gillespie has arranged or procured more than $3 billion of capital (debt or equity) for hospitality real estate. The majority of these funds have been for the high leverage of underperforming hotel assets (traditionally the most challenging type of asset to finance). A hallmark of Bray & Gillespie's success has been the creativity of the financial structure combined with the ability to quickly and accurately analyze projects and the underlying market.

Back to top

The company has developed an unprecedented track record with regard to property operations. Without exception each hotel managed by Bray & Gillespie has dramatically increased cash flow, profitability and value within the first twelve months of ownership. Oceans Resorts, the wholly owned management and marketing arm of Bray & Gillespie, provides a centralized reservations system, in-house marketing and advertising, and a wealth of experience to market and manage the real estate portfolio.

Back to top

The acquisition of underperforming or undervalued assets often requires renovation to improve the physical condition and reposition the property within the market. By internalizing this function the company can monitor and control the entire process, from design and bids through completion of the project. The result is higher quality, lower cost and a shorter time frame, all of which translate into enhanced profitability and creation of value.

Back to top

The decision to sell or refinance is usually difficult, requiring careful analysis of numerous, often unrelated variables. The ultimate realization of value is a function of being able to anticipate the market and either sell or refinance assets at the height of their profitability. Consideration of local and national real estate and capital markets all influence the timing of the transaction. Bray & Gillespie have historically succeeded in bringing projects full circle by mapping out an effective exit strategy in detail and executing the plan flawlessy to yield the highest possible return.

Back to top